Shiyan Taihe Hospital Brand Promotion Organizational Communication Strategy
نویسندگان
چکیده
منابع مشابه
Message Framing Strategy for Brand Communication
INTRODUCTION Message framing, a strategy of advertising message construction, is widely adopted in various forms of brand advertising campaigns. The hedonic principles of approach (happiness) and avoidance (pain), well established in motivation psychology, lay down the theoretical foundation upon which the core concept of message framing is developed (Wedell, 1997). The positive framing, center...
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ژورنال
عنوان ژورنال: IOP Conference Series: Earth and Environmental Science
سال: 2020
ISSN: 1755-1315
DOI: 10.1088/1755-1315/470/1/012007